Product Description

Since the publication of this bestseller two years ago, the number of people who are connected to the Internet directly rather than through an online provider has exploded, which has had a dramatic impact on online commerce. Guerrilla Marketing Online, 2nd Edition, completely revised and updated, addresses this shift in user access, unveiling new marketing weapons and techniques for promoting business electronically.

Product Details

• Amazon Sales Rank: #978387 in Books
• Published on: 1997-09-15
• Original language: English
• Binding: Paperback
• 314 pages

From Library Journal
Levinson and Rubin (Guerrilla Marketing, LJ 2/15/89) do what many authors who purport to deal with marketing online fail to do: show managers of small and medium-sized businesses how to profit from the electronic marketplace. Describing online services and the best methods for maneuvering in various formats, such as forums, newsgroups, and bulletin boards, they present the advantages and disadvantages of online marketing and the most effective marketing techniques. Maintaining their practical focus, the authors conclude by discussing the tactics and strategies that will most likely yield success. While glitzier, this work complements Jill H. and Matthew V. Ellsworth's superb Marketing on the Internet (Wiley, 1995). Highly recommended for business collections, managers, and informed readers.?J. P. Miller, GSLIS, Simmons Coll., Boston
Copyright 1995 Reed Business Information, Inc.

From Booklist
The success of Levinson's previous Guerrilla Marketing guides (and advisories on advertising, financing, and selling) has led him to tackle online marketing with the aid of Rubin, the author of numerous computer guides, including the Macintosh Bible series. The authors introduce the parameters of the online marketplace, describe how to avoid getting banned, and discuss what works and what is a waste of airtime. Specifics on mailing lists, bulletin boards, and garnering and using online information are supplied along with strategies for successful attacks in the public relations and selling fields. A glossary is followed by an appendix of lists--books, magazines, directories, consultants, and contacts. Denise Perry Donavin

Ingram
Since the publication of this bestseller two years ago, the number of people who are connected to the Internet directly rather than through an online provider has exploded, which has had a dramatic impact on online commerce. Completely revised and updated, this edition addresses this shift in user access, unveiling new marketing weapons and techniques for promoting business electronically.

Customer Reviews

Outdated information - not worth the money
The information in this book is completely outdated. Most of the links listed don't work and the methods are archaic in today's internet world. As the internet evolves at light speed a book written in 1995 and updated in 1997 has very little relevant information in 2003. Very disappointing, as I found the Guerrilla Marketing Handbook by the same author to be well written and a useful resource, although it too needs updating to provide online contact information for many of the resources listed.

Run away
Sorry, but this book is sooooooo not real. There are a few pieces of advice worth considering, but 90% of this books ideas won't fly in today's day and age.

If you are a budding author wanting to market your book, don't buy this, it won't work - trust me, I tried.

On the other hand, if you're an Internet marketer, then most of this book is worth the money and the wait of shipping....

ick ick
Most of my friends who read this book was incensed. They found the techniques used in the book to be annoying. And I don't think this book will be of much use to me if using will alienate my potential customers. A much better read is Guerrilla PR Wired written by PR guy Michael Levine. It's intelligent and relevant, and is guaranteed not to put off customers.