Product Description

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Jay Conrad Levinson, the guru of guerrilla marketing, and Charles Rubin, computer whiz, introduced small businesses to the Net with Guerrilla Marketing Online . Now, when beginners and experts alike add Guerrilla Marketing Online Weapons to their libraries, they will have at their fingertips the one hundred simplest, most efficient strategies for online marketing. Guerrilla Marketing Online Weapons explains how small and medium-size businesses can launch their marketing campaigns electronically. And this hands-on guidebook helps businesses already online to develop and refine their marketing tactics with easy-to-follow techniques. Based on Jay Levinson's best-selling strategies and proven marketing savvy, these weapons are specifically developed and tailored for the online world, making this book an extremely valuable tool for the twenty-first-century guerrilla market.

Product Details

• Amazon Sales Rank: #1412587 in Books
• Published on: 1996-07-24
• Original language: English
• Binding: Paperback
• 208 pages

From Amazon.com
This is an absolutely great book on online marketing, arguably even better than the many previous Guerilla Marketing books. If you follow the advice in this book, you stand a good chance of becoming one of the leaders of online commerce. I will even admit that while reviewing this book, I realized that there was something very simple that Amazon.com Books could do that we hadn't been doing, and in five minutes, I was able to help leverage an existing feature of our company in an entirely new way that may further strengthen our online identity. And, for a marketing book, there can hardly be any stronger recommendation.

From Booklist
Levinson has long helped smaller businesses battle against their larger competitors by plotting strategy in his best-selling "guerrilla marketing" series. The Internet is perfectly suited to Levinson's approach, as he and coauthor Rubin demonstrated in Guerrilla Marketing Online. Now the two authors follow up with specific tips on getting publicity, creating goodwill, gathering information, offering giveaways, advertising, holding special events, getting referrals, etc., in the online marketplace. Though not everyone is happy with the growing commercialization of the Internet, many consumers appreciate the convenience of online shopping and electronic browsing for products and services, and many businesses will want to take advantage of this new chance to reach new customers. Levinson and Rubin show them how. David Rouse

Ingram
Experts in the field of online marketing show how to promote a business on the Internet, while applying proven marketing techniques and tactics, and explain how to effectively use various software packages. Reprint.