Product Description

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.

Find out how to:

• Develop hot new leads
• Project a positive image
• Get your name in front of potential customers
• Promote instant name recognition
• Hold on to valued customers
• Build on your success by cultivating referrals
• Position yourself for greater visibility in your market
• Grow and expand your network and database
• Explore media opportunities
• Market effectively on the Internet
• Create goodwill in your community

Product Details

• Amazon Sales Rank: #1310603 in Books
• Published on: 1999-12-06
• Original language: English
• Binding: Paperback
• 416 pages

Ingram
Revealing the insider secrets learned from years of experience and explaining how these low-cost, high-powered techniques can carry readers to the top of the market, this guide offers a crash course on how to get oneself noticed. Original."

About the Author

Raleigh Pinskey is CEO of the Raleigh Group, a Los Angeles-based international, multi-faceted visibility marketing and public relations company founded in 1979, that specializes in making entrepreneurs, small businesses, and entertainers visible and prosperous.

Visibility consulting clients include men's and women's apparel and accessory stores, shoe stores, pet stores, doctors, lawyers, travel bureaus, restaurants, grocery stores, non-profit organizations, generator manufacturers, engine additive developers, fancy fortune cookie bakers, architects, and the original singing telegram company. She's also worked with musicians such as Sting, Paul McCartney and Wings, David Bowie, Blondie, KISS and Herbie Mann, as well as fitness guru Callen Pinkney's Callenetics, Chicken Soup for the Soul authors Jack Canfield and Mark Victor Hansen, and The Bronx Zoo's A Great Snake Named Jake.

She is the author of the internationally successful You Can Hype Anything: Creative Tactics and Advice for Anyone With a Product, Business, or Talent to Promote (Citadel Press); Talk Your Way Onto Talk Shows; The Zen of Hype: An Insider's Guide to the Publicity Game, an eight-cassette public relations home study course; The Musician's Guide to the Zen of Hype, four cassettes and a twenty-one-page booklet with media releases; and Soul Candy: Sayings that Nourish the Body, Mind and Spirit (all available from RRP Publishing).

An internationally known professional lecturer, Raleigh speaks on the topic "Promote & Prosper: Visibility Marketing Secrets That Grow Your Business." She's taught at UCLA's Extension School of Journalism and Public Relations and is a member of the National Speakers Association.

Raleigh walks her talk. She's a frequent guest on radio and TV and contributes to consumer magazines and business journals. She's the visibility marketing columnist for International Business Woman magazine, host of a weekly radio show, a guest expert for Entrepreneur Magazine's World Wide Web Online marketing programming, and a guest host for the America OnLine Lunch programming.

Customer Reviews

Good Book!
This is a book loaded with hundreds of ideas on how to promote yourself (for you and/or your business.)

For example in the first chapter the author talks about selecting a good name for your business:

What are some examples of successful names?

Independent Business magazine and Business 96 magazine (last year Business 95, next year Business 97) both hold business name contests.

These are the Independent Business winners for the first three contests (there were none in 1992 or 1993):

•1991
#1: Juan in a Million (Mexican Restaurant)
#2: Twice Sold Tales (used book store)
#3: Loch Ness Lure Co. (fishing lure shop)

•1994
#1: Curl Up and Dye (beauty salon)
#2: Johnny on the Spot (portable toilets)
#3: Brilliant Deductions (tax preparation services)

•1995
#1: Rhythm & Brews (coffeehouse with music)
#2: Wreck-O-Mend (car collision repair)
#3: Engine Newity (car engine repair)

* * *

Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated

Pinskey Gives You 101 Detailed Plans for Great Publicity
The title led me to expect a list of 101 promotional ideas, with an explanation of each idea. But Raleigh Pinskey delivers far more!

Everyone in business needs promotion. And it's usually promotion that gets left behind, the victim of time allocation where priorities are put on product acquisition and delivery, and the myriad everyday details of running a business. Yet it's promotion that brings attention to the company and gives us all the opportunity to grow the business.

Pinskey gives us 101 promotional ideas, and here's the bonus: Each idea is explained, including implementation ideas, resources, and contacts needed to pull the idea off successfully!

This book is a resource manual that could have been produced in a notebook and sold at business seminars for a hundred bucks. Instead, Pinskey and her publisher have made it a gift, packaging it as a mass media paperback at a remarkably low cost. Don't bee fooled by the low price. Others would charge far more for this advice.

Skim through this book. You'll easily find a dozen ideas that are not suited to promote your business, though they might be useful to others. And you'll find a couple of dozen ideas that do apply to your specific business. Take those ideas seriously. Put them into action and profit.

I'm taking this book home for a weekend project to come up with a few new promotion projects for my own business. You can, too!

Good and bad
There are good and bad suggestions in here, but perhaps that is a strength, as it will get your mind working. If one good idea comes of a quick reading, then the book has paid for itself, no problem.

I would like to say I was put off by the authors left wing ranting and felt it was out of place. In fact, I pretty much lost respect for her and it hurt my opinion of the rest of the book. I guess if you're a leftie, you'd probably be more inclined to feel she's a market wiz, and won't mind her silly attacks on the right.

In either case, when it comes to business, ideas are ideas, so a quick scan of this book may lead to a good idea, and the cost is low enough to justify buying it.