Product Details

• Amazon Sales Rank: #305832 in Books
• Published on: 1996-10-01
• Original language: English
• Dimensions: .67" h x 5.11" w x 7.78" l, .50 pounds
• Binding: Paperback
• 352 pages

From Amazon.com
The founder of the visionary, yet doomed, GO Corporation kept notes throughout his years at the helm, thinking that one day he would produce a book. It shows. This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary Mitchell Kapor, founder of Lotus, sharing a vision of pen computing. From there, Startup quickly leaps to the day-to-day challenges of hiring staff, constantly reassessing and readjusting goals, and coping with the stress of endless rounds of venture capital funding. That Kaplan, in his first attempt at running a company, battles with the top forces at Microsoft, IBM, and other industry giants to bring the idea to market, only makes the story more compelling. His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. This is a real David and Goliath tale. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!

From Publishers Weekly
Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.
Copyright 1996 Reed Business Information, Inc.

From Library Journal
Kaplan, a well-known figure in the computer industry, dreamed of creating a new kind of computer. Startup, based on a diary he kept, tells how in 1987 he gathered a team of engineers, software designers, and investors; developed a hand-held computer; and ended six years later selling his GO Corporation to AT&T. This entertaining story is the first insider's account of the cutthroat competitive soap opera known as the computer business. A glossary explains acronyms and technical terms that are used throughout the book. Kaplan is starting a new company devoted to reinventing online shopping. Business, academic, and public libraries should consider.?Susan Awe, Jefferson Cty. P.L. System, Arvada, Col.
Copyright 1995 Reed Business Information, Inc.