Product Description

Building readers' confidence by helping them become better communicators, this practical guide helps users master the communications skills necessary to qualify for a job. It also shows how to perform class assignments to the best of their ability, and achieve higher grades in business courses.Provides an invaluable resource for completing all fundamental business course assignments: includes step-by-step instructions for writing a research paper, a business plan, a marketing plan, a survey report, and a case analysis. Examines the dynamics and challenges of group writing projects, and shows how to go about preparing for the final presentation. Contains a chapter on computer-assisted research with 'nuts-and-bolts' instruction, beginning with the basics of using e-mail and other Internet/Web tools.For business students.

Product Details

• Amazon Sales Rank: #1695344 in Books
• Published on: 1997-11-11
• Original language: English
• Binding: Paperback
• 336 pages

From the Back Cover
Building readers' confidence by helping them become better communicators, this practical guide helps users master the communications skills necessary to qualify for a job. It also shows how to perform class assignments to the best of their ability, and achieve higher grades in business courses.Provides an invaluable resource for completing all fundamental business course assignments: includes step-by-step instructions for writing a research paper, a business plan, a marketing plan, a survey report, and a case analysis. Examines the dynamics and challenges of group writing projects, and shows how to go about preparing for the final presentation. Contains a chapter on computer-assisted research with 'nuts-and-bolts' instruction, beginning with the basics of using e-mail and other Internet/Web tools.For business students.

Customer Reviews

Highly Recommended
Essential for business students, graduate and undergraduates alike. Helps you write professional reports and term papers. Many graduate schools require it.