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Product Design and Development
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| List Price: | CDN$ 172.58 |
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Product Description
Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.
Product Details
- Amazon Sales Rank: #453824 in Books
- Published on: 2003-07-30
- Original language: English
- Binding: Hardcover
- 384 pages
Editorial Reviews
Book Info
Text shows how to bring together the marketing, design, and manufacturing functions of an enterprise. Includes new chapters on robust design, and patents and intellectual property. For graduate students. Previous edition: c2000. DLC: Industrial management.
About the Author
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
