Product Description

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel investors and provides valuable do's and don'ts from over one hundred entrepreneurs.

Product Details

• Amazon Sales Rank: #557452 in Books
• Published on: 2003-06-09
• Original language: English
• Dimensions: .78" h x 6.02" w x 9.04" l, .90 pounds
• Binding: Paperback
• 240 pages

From Library Journal
In this guide Harper, head of his own management consulting firm, discusses the aspects of becoming an entrepreneur practically and realistically. He covers choosing the type of business; writing the business plan; advertising; financing; and franchising. Included also is the Entrepreneurial Qualities Self-Test designed to measure potential skills. Harper also cites and describes additional sources of information such as the U.S. Industrial Outlook , published annually by USGPO, and Wilson's Business Periodicals Index . Along with Lyle Maul and Dianne Mayfield's Entrepreneur's Road Map ( LJ 9/1/89) and Sharon Kahn and Philip Lieff's 101 Best Businesses To Start ( LJ 7/88), this book will provide a good "first step" for would-be entrepreneurs. Recommended to public libraries.
- Lucy Heckman, St. John's Univ. Lib., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.

Ingram
This step-by-step guide shows new and prospective business owners how to beat the odds and join the select few who follow their dreams to financial reward,job satisfaction, and self reliance.

Book Info
Guide for the 'first-timer' in starting your own business. Encourages you to take an objective look at why you want to start your own business, and whether you have what it takes to succeed. Offers step-by-step guidance in identifying business opportunities and finding ways to finance your new business. Includes examples of ventures that have succeeded and why. Softcover. Previous ed: c1992.