Product Description

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
• Requirements for building a viable e-learning strategy
• How online learning will change the nature of training organizations
• Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Product Details

• Amazon Sales Rank: #68882 in Books
• Published on: 2000-10-26
• Original language: English
• Binding: Hardcover
• 344 pages

Elliott Masie-President, The MASIE Center
"Marc Rosenberg is one of the key thinkers in the ever changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometime slippery e-learning pathway."

John W. Cone-Vice President, Dell Learning, Dell Computer Corporation
"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need just in time."

Gloria Gery, Consultant in Performance Support and Learning
"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!"

Customer Reviews

Excellent!!!
This book is a must!!! It is an essential approach for understanding eLearning beyond the myriad of applications and placing it as part of a wider framework.

Knowledge Management = Learning Organization 2K
Marc Rosenberg is the Peter Senge of Knowledge Management. He builds on the key aspects that Senge acknowledges as key competitive aspects of organizations that need to learn, adapt, and stay solvent. He starts from identifying the difference between instruction vs information and the fact that so many times organizations get caught up in the "who" and the "how" instead of the "what" and the "why." For any trainer this book was interesting from the standpoint of how he defines different levels of knowledge. There are some key graphics and useful charts that help one grasp the complexity of e-learning. I started reading and thought it would be more about on-line learning, but he really took it much broader quickly. On-line learning is only a drop in the bucket of uses for the intranet. As much as we have out there he points out that there is much more to be saturated. Technology is a useful modality that can complement and enhance existing training. There was no threat to the training industry in his book. Training is still essential--but it needs to accomidate the information age and be much more timely, flexible, relevant. The one criticism I have is the fact that he doesn't address the fact that some people still need to have the classroom experience. There is the framework that you can increase aquisition of information, but if some of the psychological aspects of employee needs are not met--you get a drop in productivity, employee satisfaction and employee retention. There is still a lot to debate but he makes a compeling case regarding e-learning and knowledge management.

Packed With Knowledge!
Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.