Product Description

Geared toward the unique challenges faced by self-employed businesswomen, The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting industries. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses.

Product Details

• Amazon Sales Rank: #307635 in Books
• Published on: 2004-12-16
• Original language: English
• Dimensions: .66" h x 5.30" w x 8.06" l, .52 pounds
• Binding: Paperback
• 272 pages

From Publishers Weekly
Friedman and Yorio take girl power corporate in their friendly guide for women who want to start their own business. The two media mavens (they started their own PR agency in 2000, after working as publicists at Broadway Books and Artisan, as well as other media companies) offer a lighthearted alternative to books that teach readers "how to sound like a man and think like a man." Clearly experienced, Friedman and Yorio know launching a business is no walk in the park. They warn readers of all the bad stuff that comes with being the boss: feeling out of sync with the rest of the world, having to manage employees, being forced to rely on customers and clients and being responsible for knowing about taxes. But they also exalt the pleasures of being in charge. Their book covers virtually every aspect of running the show in language that isn't industry-specific, so it doesn't matter what kind of business readers want to start. Friedman and Yorio move from assessing finances and writing business plans to hiring employees and advertising. Their advice is always sound, if at times obvious (e.g., eat breakfast before business meetings, so your stomach doesn't grumble). And they give readers a break from their relentless cheerleading with sidebars featuring interviews with other successful female business owners, lists of inspirational "chick flicks" (like Baby Boom and Sliding Doors) and worksheets for calculating budgets. Their savoir faire and enthusiasm are infectious.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
The authors, founders of a public relations and marketing firm, claim that when they formed their company they were unable to find an encouraging guidebook for women entrepreneurs. Having written their own, they offer women help both in determining the ideal business for their talents and in taking steps to develop it. They recommend becoming a "mensch," taking the high road in business dealings even if doing so costs a few extra dollars. Quizzes, checklists, and tips cover the challenges of being the boss, preparing a business plan, dealing with legal issues, recognizing the importance of marketing, and balancing family and work. Friedman and Yorio term their style "breezy in tone yet substantial in content"; it's not clear if this lighthearted approach to such a serious topic will appeal to women, but the content is thought provoking and important. Mary Whaley
Copyright © American Library Association. All rights reserved

About the Author

Caitlin Friedman started her own business in 1999 and hasn't looked back. A native of Amherst, Massachusetts, she has been a public relations and marketing expert for more than ten years. Currently, she divides her time between New York City and Chatham, New York.