Product Description

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century. Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur’s marketing bible in the twenty-first century.

Product Details

• Amazon Sales Rank: #2613 in Books
• Published on: 2007-05-02
• Original language: English
• Binding: Paperback
• 384 pages

About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Customer Reviews

What they don't teach you in business school
This book is a myth buster for what they teach you in business school. Based on traditional understandings about marketing, this book takes it to the next step and helps the small business owner pick out what could actually work for them, on their often limited budget. If you are a small business owner just starting out, buy this book, read it, and pick out 3 things to implement. And do it before all those ad reps come calling on you. It's invaluable advice for entrepreneurs.